DIGITAL MARKETING & STRATEGY
BRAND MANAGEMENT
SEM / SMM
Nikila
I'm Nikila, a Digital Marketer with a creative eye.
I love blending storytelling with design to create work that truly resonated with people.
Portfolio - Marketing Campaigns
META ADS
SOCIAL MEDIA STRATEGY
CLIENT
Varnam Art Studio
PROJECT
Art Circle: Paid Campaign & Growth Strategy
CHALLENGE
New art community venture, minimal budget, needed to convert social followers into $40/mo subscribers.
APPROACH
Ran a two-phase Meta Ads test, using Campaign 1 as a learning-and-testing phase for Campaign 2. The primary goal was to attract leads to visit the website, and sign up for the monthly membership.
RESULTS
COST PER ACTION
$0.37 → $0.20
(-46%)
MEMBERSHIP SIGN UPS
100+ over 2 months
(across both campaigns)
Guiding You Beyond Limits
Workshops, Group Coaching, and Personalized Programs to empower individuals
ORGANIC SOCIAL STRATEGY
AUDIENCE GROWTH/COMMUNITY
CLIENT
Be and Beyond
PROJECT
Building an Instagram Presence from Zero
CHALLENGE
A new wellness/manifestation startup needed to build community awareness and drive workshop registrations from the ground up to establish an initial audience, increase visibility, and generate potential leads.
APPROACH
Piloted a conversational content strategy on Instagram with consistent branding and visual guide, refining based on performance data across themes and posting patterns.
RESULTS
REACH
60,000+
(over 3 months)
ORGANIC FOLLOWERS
500+
(over 3 months)
WORKSHOP SIGN-UPS
750+
(over 3 months)
Luxury Accessories & Jewellery
Irish brand offering beautifully crafted suede & leather bags
PAID MEDIA
GOOGLE AND META ADS
CLIENT
Santon Collection
PROJECT
Building Visibility and Driving Sales
CHALLENGE
Strong premium product and positioning, but nearly invisible online - low brand awareness, no search and social presence, and no social proof on website.
APPROACH
Ran an integrated Google Display and Meta Ads funnel (awareness → consideration → conversion) built around problem-solving, persona-led messaging, with campaigns optimized around the Mother's Day gifting window to drive conversions.
RESULTS
IMPRESSIONS
21,000
(vs. 12,000 target - 75% over)
ENGAGEMENT RATE
26%
(vs. 10% target - 2.6x)
COST PER 1K IMPRESSIONS
€11.01
(vs. €12–15 target range)
Portfolio - Design & Photography
Portfolio - Design & Photography
Work Experience
Digital Marketing Executive |
Be & Beyond
May 2025 - August 2025
- Generated 60,000+ views organically in 3 months on Instagram through design and production of static and video content.
- Monitored audience interactions and analyzed Key Performance Metrics to successfully optimize engagement and expand organic reach by 10% over 3 months.
- Conducted comprehensive keyword research for organic SEO performance and Search Ads ranking of the website, leveraging AI tools to enhance data quality and streamline the research process.
Design Management and Branding Intern |
RK Swamy Ltd.
April 2024 - June 2024
- Collaborated with clients including Parry (sugar company) and AFAA to design branded visuals such as social media posts, brochures, logos, and mailers using Adobe Illustrator and Photoshop.
- Wrote articles for client websites, conducted keyword research and implementation to drive organic SEO results and 15% increase in time spent on the website.
- Analyzed and reported Market Research, Audience Segmentation, and moodboards for EvaGirl’s new product launch.
- Derived comprehensive findings from analyzing data to key client teams, including high-profile groups like Orient and Birla Group. Presented key findings and actionable strategies, securing project alignment and data-backed decisions.
Digital Design Intern |
The Madras Branding Company
April 2023 - June 2023
- Developed and executed creative content for multiple client social media campaigns, to increase engagement rates to 5% with interactive content, informed by market research and data.
- Worked on the design and promotion of the agency's professional portfolio, elevating the firm's reach by 20% on networking websites (LinkedIn, Behance) in 2 months and expanding its client base.
- Spearheaded an initiative by interns to develop compelling content that captures local culture to successfully promote and demonstrate agency values as part of their CSR venture.
Education
M.Sc Digital Marketing Strategy |
Trinity College Dublin
September 2025 - August 2026
- Marketing Intelligence and Analytics
- Digital Design and User Experience
- Social Media Marketing
- Digital Marketing Communication
- Entrepreneurship
- Creativity and Innovation
- Capstone Company Project
B.Sc Visual Communication Strategy |
The University of Madras
August 2022 - April 2025
- Media Management
- Ad Strategy & Campaign
- Photography
- Digital Graphic Design
- Web Design
- Video Production
- Fine Arts
- 3D Modelling and Animation
- Film Studies and Scriptwriting
Skills
Digital Marketing
- User Interface/User Experience- WIX, Squarespace, WordPress
- Social Media Marketing
- SEO
- Paid Search- Google Ads, Meta Ads
- Data Analytics- Microsoft Excel, SPSS
- Email Marketing- Mailchimp; Blogs
- Content Creation
Graphic Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere Pro
- Canva
- 3D Modelling & Animation - 3D Studio Max
Photography & Photo Editing
- Adobe Lightroom
- Adobe Photoshop
- Video Editing
Certifications
Inside LVMH
- Luxury Brand Positioning
- Luxury Retail, Heritage Storytelling
- Sustainability and Circular Business Models
- High-Touch Clienteling & Personalization
Google Ads Search Certification
- Keyword Strategy & Intent Architecture
- Auction Dynamics & Quality Score Optimization
- Bidding & Campaign Management
Google Ads Display Certification
- Audience Targeting & Segmentation
- Responsive Display Ads (RDA)
- Smart Display Campaigns
- Conversion Tracking & Attribution
Diploma in Fashion Designing
- Styling
- Creative Direction & Editorial Styling
- Brand Design and Positioning
- Textile & Fabric Mechanics
- Visual Merchandising
- Colour Theory and Garment Design